You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side
Orly Lobel
This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.
年:
2017
出版社:
W. W. Norton & Co.
语言:
english
页:
304
ISBN 10:
0393254089
ISBN 13:
9780393254082
文件:
EPUB, 1.11 MB
IPFS:
,
english, 2017