What Customers Like About You : Adding Emotional Value for...

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What Customers Like About You : Adding...

What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage

Name: What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage
ISBN: 9781857882018

David Freemantle

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Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).

种类:

Business & Economics - Sales & Marketing

年:

1999

出版社:

Nicholas Brealey Publishing

语言:

english

页:

312

ISBN 10:

1857882016